French men and fashion: Ooh la la !

Posted on April 22, 2009

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ykoneOh lucky me! I discovered Ykone, a sizzlin’ French startup last night when I saw their presentation at the Keiretsu Paris investors’ meeting. It’s a social network built around fashion brands that has really taken off in the couple of months since they launched. Delicious site (visually and in terms of interactivity), impeccable concept, an encyclopedia—literally—of content for the fashionistas. This is one to watch.

Charming founders Olivier Billon and Mathieu Lebreton gave the presentation and had the investors at their feet. Olivier, with his degree from Sciences Po, and Mathieu, who, at only 23,  authors the top fashion blog Matérialiste, probably wouldn’t appreciate being called adorable, but they were. When you are selling a high-fashion startup, it doesn’t hurt to be a living doll.

And you know I’m going to offer to translate their site into English ! Because, yes, they’re planning to do just that. Watch out Vogue

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