My Little Paris: a look at the “I” in this startup’s ROI

October 3, 2012

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mlp

This is the story of a French girl named Fany who one day sent an email to about 50 girlfriends and three years later had 800,000 subscribers to her My Little Paris e-mail newsletter and the crème de la crème of French luxury brands bending over backwards to reach her subscribers. She achieved this without a drop of funding or marketing. […]

Posted in: web trends

Make your online image matter

June 6, 2012

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orang

Back in 2007, French journalist and digital activist Claire Ulrich, writing for Le Monde 2, described Facebook as “our sandbox.” She begged employers (who were already in a panic over productivity losses) to be patient because, “after all,” she said, “most of us are barely three years old in this new world.” (Frenchand English versions of her excellent article.) In […]

Posted in: web trends

When should you be paid to blog?

March 19, 2012

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BlogPayFormula

A simple and logical formula that could help you bargain with media companies that want you to work for free. Read more about this formula and how I made it work for me in The day I said NO to writing for free on frogblog.

Posted in: web trends

Letter from a disappointed fangirl

February 4, 2012

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Freebox

How can you treat me like this? I was one of your first! I’m a devoted fan, a certified geekette, a tech blogger… And already a Free client for Internet and TV. I linked to Meet France’s New and Awesome Super Angels in my post Never Mind the Valley: Here’s Paris on ReadWriteWeb! From the day […]

Posted in: web life

No more Sunday papers…

January 31, 2012

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newspapers

“Are you on Twitter?” If your answer is “No,” then this is for you. And if you’re over 45, chances are that’s your answer. But before you write off Twitter as a time suck, or a toy for kids, you should know that most Twitter users are between 26 and 44. Grownups like it, and for good reason. […]

Change of pace

November 10, 2011

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gerberas

For a few years now I’ve been contributing to a couple of major US tech blogs, writing about startups, apps, platforms, trends, the ways the Web influences our lives… Whatever tripped my trigger. It’s been a blast, and I’ll keep doing it because it’s a passion. But writing for these blogs is preaching to the […]

Slaves to content

August 20, 2011

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contentkingslave

I’ve been yakking (here and here) about how bloggers are frequently offered “exposure” instead of money for their work. What “exposure” really means, of course, is “We could help you become famous.” Hard for the average human to resist. Very hard. But exposure doesn’t buy the groceries (at least not in the immediate). So we need to figure […]

Posted in: apps, web life, web trends