This is the story of a French girl named Fany who one day sent an email to about 50 girlfriends and three years later had 800,000 subscribers to her My Little Paris e-mail newsletter and the crème de la crème of French luxury brands bending over backwards to reach her subscribers. She achieved this without a drop of funding or marketing. […]
June 6, 2012
Back in 2007, French journalist and digital activist Claire Ulrich, writing for Le Monde 2, described Facebook as “our sandbox.” She begged employers (who were already in a panic over productivity losses) to be patient because, “after all,” she said, “most of us are barely three years old in this new world.” (Frenchand English versions of her excellent article.) In […]
March 19, 2012
A simple and logical formula that could help you bargain with media companies that want you to work for free. Read more about this formula and how I made it work for me in The day I said NO to writing for free on frogblog.
February 4, 2012
How can you treat me like this? I was one of your first! I’m a devoted fan, a certified geekette, a tech blogger… And already a Free client for Internet and TV. I linked to Meet France’s New and Awesome Super Angels in my post Never Mind the Valley: Here’s Paris on ReadWriteWeb! From the day […]
August 20, 2011
I’ve been yakking (here and here) about how bloggers are frequently offered “exposure” instead of money for their work. What “exposure” really means, of course, is “We could help you become famous.” Hard for the average human to resist. Very hard. But exposure doesn’t buy the groceries (at least not in the immediate). So we need to figure […]
October 3, 2012
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