I actually own a sterling silver calling card tray, an essential Victorian accessory. It belonged to my great-grandmother, who was born in 1894. The whole time I was growing up, it sat on a table in our entryway, despite the fact that calling cards were by then already a thing of the distant past. We do… [Read more…]
February 16, 2010
I’m not wild about list posts. Apparently I’m the only one, because I’ve never heard anybody else complain about them, and blogs great and small are overflowing with “ten ways to [whatever]” posts. They’re generally quite popular, too. Frankly, I think they’re a symptom of laziness on the part of writers and readers alike. But I… [Read more…]
November 17, 2009
Do you have a content strategy for your own social media presence? If you’re a professional, you probably should. Too many small business/startup blogs and Twitter feeds are too inwardly focused, all about features and updates or the founder’s views and activities. I give some tips for getting a plan and making your content valuable in… [Read more…]
August 29, 2009
Everybody seems to have at least two cents to contribute to the apparently endless discussion of online identity (or personal branding, or e-reputation, or whatever you want to call it). I have plenty to say about it too; I even give talks on the topic. And since personal branding was the theme on Web Worker… [Read more…]
April 30, 2009
Mark Morford on Facebook: Old girlfriends, lost loves, long-forgotten friends, high school sweethearts, band mates, roommates, old nemeses, lots of former cheerleaders turned born-again Christian megamoms, and everything in between. All those old connections, those lives and chapters and periods of my life I thought I’d left behind so cleanly, so decisively, way back when?… [Read more…]
April 5, 2009
I was at the E-reputation barcamp held at La Cantine yesterday, where I attended a session on personal branding given by Fadhila Brahimi. In Fadhila’s session, I was primarily interested in the questions, hopes and fears of the other attendees, so that I could address them in future talks and posts about online identity and… [Read more…]
March 31, 2009
You must get separate personal and business Twitter accounts. Stop being lazy and do it now. Stan Berteloot, Marketing Director at KDS, gave the same bit of advice during his talk, “Follow Me on Twitter” at the STC France annual conference, where I gave a keynote address recently. This is what’s happening: Francophilia, my startup,… [Read more…]
March 24, 2009
I like teaching and public speaking because I love opportunities to share things that I find exciting. I gave my latest talk, The Sum of Your Parts: The Importance of Online Identity, as a keynote address at the annual conference of the Society for Technical Communication – France. The theme of the conference was Connecting… [Read more…]
January 12, 2011
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