February 16, 2010 • 7:31 pm
I’m not wild about list posts. Apparently I’m the only one, because I’ve never heard anybody else complain about them, and blogs great and small are overflowing with “ten ways to [whatever]” posts. They’re generally quite popular, too.
Frankly, I think they’re a symptom of laziness on the part of writers and readers alike. But I do have to admit that with all the info we have to process these days, they’re sometimes better than nothing. It’s true that, as Umberto Eco (who loves lists, BTW, and is no slouch) says, they “make infinity comprehensible.” I guess people can always dig deeper into a subject if they want something they can sink their teeth into. I wonder how many do.
Anyway, you gotta do what you gotta do, and I’ve been known to write a list post or two in my day. In fact, the last two I wrote for Web Worker Daily were just that: 5 Japanese words that start with S, and 3 words uttered by Mel Gibson that start with E (and might help you get a content strategy, which you should do).
Filed under: language, tech writing, web trends , blogging, content strategy, online identity, personal branding, tips, words
November 17, 2009 • 3:20 pm
Do you have a content strategy for your own social media presence? If you’re a professional, you probably should. Too many small business/startup blogs and Twitter feeds are too inwardly focused, all about features and updates or the founder’s views and activities.
I give some tips for getting a plan and making your content valuable in my Web Worker Daily article Taking Content Strategy Personally.
Don’t know what content strategy is? Find out in Paris next April at Content Strategy Forum 2010, “for anyone who develops, manages, or delivers content within their own organization or for their clients: user experience designers, information architects, business analysts, technical writers, web project managers, documentation managers, translators, web marketers, practicing content strategists, and those looking to break into the field.”
Filed under: social media, tech events, web life, web trends , content strategy, online identity
August 29, 2009 • 12:51 pm
Everybody seems to have at least two cents to contribute to the apparently endless discussion of online identity (or personal branding, or e-reputation, or whatever you want to call it). I have plenty to say about it too; I even give talks on the topic. And since personal branding was the theme on Web Worker Daily last month, I contributed two articles that you might find interesting. Or not. But I do talk about Big Bird and pastries in an attempt to keep you from being too bored…
Filed under: social media, web life, web trends , online identity, personal branding
Mark Morford on Facebook:
Old girlfriends, lost loves, long-forgotten friends, high school sweethearts, band mates, roommates, old nemeses, lots of former cheerleaders turned born-again Christian megamoms, and everything in between. All those old connections, those lives and chapters and periods of my life I thought I’d left behind so cleanly, so decisively, way back when? Here they all are again, like a living scrapbook, constantly renewing and updating itself. What a thing.
From: The vampires of Facebook: Could it actually be dangerous to connect with everyone you ever knew?
Filed under: social media, web life , online identity
I was at the E-reputation barcamp held at La Cantine yesterday, where I attended a session on personal branding given by Fadhila Brahimi. In Fadhila’s session, I was primarily interested in the questions, hopes and fears of the other attendees, so that I could address them in future talks and posts about online identity and personal branding myself. Read the rest of this entry »
Filed under: tech events, web life, web trends , online identity, personal branding, tips
Filed under: apps, social media, tech events, web life, web trends , Francophilia, netiquette, online identity, personal branding, startuppity, tips
I like teaching and public speaking because I love opportunities to share things that I find exciting. I gave my latest talk, The Sum of Your Parts: The Importance of Online Identity, as a keynote address at the annual conference of the Society for Technical Communication – France. Read the rest of this entry »
Filed under: social media, tech events, tech writing, web life , online identity, personal branding, tips
