Pamela Poole

life as a lipstick geek

Brought to you by the letters “E” and “S”

I’m not wild about list posts. Apparently I’m the only one, because I’ve never heard anybody else complain about them, and blogs great and small are overflowing with “ten ways to [whatever]” posts. They’re generally quite popular, too.

Frankly, I think they’re a symptom of laziness on the part of writers and readers alike. But I do have to admit that with all the info we have to process these days, they’re sometimes better than nothing. It’s true that, as Umberto Eco (who loves lists, BTW, and is no slouch) says, they “make infinity comprehensible.” I guess people can always dig deeper into a subject if they want something they can sink their teeth into. I wonder how many do.

Anyway, you gotta do what you gotta do, and I’ve been known to write a list post or two in my day. In fact, the last two I wrote for Web Worker Daily were just that: 5 Japanese words that start with S, and 3 words uttered by Mel Gibson that start with E (and might help you get a content strategy, which you should do).

Filed under: language, tech writing, web trends , , , , , ,

You need a plan

Do you have a content strategy for your own social media presence? If you’re a professional, you probably should. Too many small business/startup blogs and Twitter feeds are too inwardly focused, all about features and updates or the founder’s views and activities.

I give some tips for getting a plan and making your content valuable in my Web Worker Daily article Taking Content Strategy Personally.

Content Strategy Forum 2010 — 15-16 April

Don’t know what content strategy is? Find out in Paris next April at Content Strategy Forum 2010, “for anyone who develops, manages, or delivers content within their own organization or for their clients: user experience designers, information architects, business analysts, technical writers, web project managers, documentation managers, translators, web marketers, practicing content strategists, and those looking to break into the field.”

Filed under: social media, tech events, web life, web trends , ,

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