Browsing All posts tagged under »content strategy«

Brought to you by the letters “E” and “S”

February 16, 2010

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I’m not wild about list posts. Apparently I’m the only one, because I’ve never heard anybody else complain about them, and blogs great and small are overflowing with “ten ways to [whatever]” posts. They’re generally quite popular, too. Frankly, I think they’re a symptom of laziness on the part of writers and readers alike. But I… [Read more…]

You need a plan

November 17, 2009

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Do you have a content strategy for your own social media presence? If you’re a professional, you probably should. Too many small business/startup blogs and Twitter feeds are too inwardly focused, all about features and updates or the founder’s views and activities. I give some tips for getting a plan and making your content valuable in… [Read more…]