Pamela Poole

life as a lipstick geek

Brought to you by the letters “E” and “S”

I’m not wild about list posts. Apparently I’m the only one, because I’ve never heard anybody else complain about them, and blogs great and small are overflowing with “ten ways to [whatever]” posts. They’re generally quite popular, too.

Frankly, I think they’re a symptom of laziness on the part of writers and readers alike. But I do have to admit that with all the info we have to process these days, they’re sometimes better than nothing. It’s true that, as Umberto Eco (who loves lists, BTW, and is no slouch) says, they “make infinity comprehensible.” I guess people can always dig deeper into a subject if they want something they can sink their teeth into. I wonder how many do.

Anyway, you gotta do what you gotta do, and I’ve been known to write a list post or two in my day. In fact, the last two I wrote for Web Worker Daily were just that: 5 Japanese words that start with S, and 3 words uttered by Mel Gibson that start with E (and might help you get a content strategy, which you should do).

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Champagne and tech writing

stcmanual2

I like teaching and public speaking because I love opportunities to share things that I find exciting.  I gave my latest talk, The Sum of Your Parts: The Importance of Online Identity, as a keynote address at the annual conference of the Society for Technical Communication – France. Read the rest of this entry »

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