Back in 2007, French journalist and digital activist Claire Ulrich, writing for Le Monde 2, described Facebook as “our sandbox.” She begged employers (who were already in a panic over productivity losses) to be patient because, “after all,” she said, “most of us are barely three years old in this new world.” (Frenchand English versions of her excellent article.)
In the five years since then, while we’ve played, our sandboxes and our toys have become more sophisticated, more compelling, more addictive. But they haven’t become more meaningful. That’s because there’s not a whole lot of money in meaning. And companies want you buying their stuff, not giving your money away to save the endangered orangutans.
Read the rest of What Do You Stand For? Growing Up Your Online Image on Huffington Post Impact.