I’ve spent the last few years immersed in and blogging about the Internet startup scene, and there is one thing everybody in that world knows: you may have an idea for a startup, but without a developer your idea is worth jack shit. And if you can’t pay your developer, you damn well better offer him equity.
So you have an idea for a group blog! Good for you. Who’s going to fill its pages? Writers. It’s the writers who are going to furnish the erudition and gravitas, or humor and hipness, or sexiness, or snarkiness, or whatever magic ingredients you need. And if you’re serious and have a clear vision for your blog, you’ll choose your writers carefully. (A startup founder doesn’t want just any hack building his/her platform.)
But if you let anyone who’ll work for free fill your blog with his blather, you’re screwing yourself right off the bat. You’ll get crap writing and a crap audience and crap advertisers (if any). Eventually, your dream of creating something special will die because your blog won’t be in the least bit exceptional because your content isn’t because your writers aren’t.
Read the rest of Give me equity or give me a break on frogblog.
Posted on June 10, 2011
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