Well, there was no contest this year for which startup totally stole my heart at LeWeb. It was TinyPay.me, which first launched early this year with a simple little tool for selling stuff online. Since then, they’ve turned that little gem into what could be a real game changer for long-tail e-commerce. I hope so anyway, for their sake and that of millions of niche entrepreneurs (like me).
Right now (by invitation), any site owner can use TinyPay.me to create a branded C2C marketplace on which the site owner and visitors can sell products. Essentially, TinyPay.me is a build-your-own Etsy.
That’s exciting, but even more exciting is that early next year, it will be possible for site owners to use filters and tags to curate merchandise that is for sale on all of TinyPay.me, thus increasing their offering to their audiences with minimal effort. With this innovative distribution model, TinyPay.me will enable entrepreneurs to act as clearinghouses for products that appeal to their particular audiences. This platform may just be what long tail e-commerce has been waiting for.
Read the rest of my post (and get an invite, if there are any left) on ReadWriteWeb: TinyPay.me: The E-commerce Long Tail is Still Twitching.