My latest article on WebWorkerDaily is about how quick and painless it is to use Posterous to share the treasures you find on the Web across your many online social apps. Using the Posterous bookmarklet, you can send goodies to all your social apps at once, or pick and choose where you want things to go in literally a minute or two.
But although Posterous makes it easy for you to spread your Internet finds around, this doesn’t appear to be its primary goal. I have reason to believe that the people behind the app don’t want you to use it solely as a personal “cloud,” even though that’s how I suggest it be used in my article. The fact that all the content you send to your various social sites also appears on a Posterous site tells me that Posterous wants to be a blog unto itself and a stand-alone element of your online presence. Plenty of people do use it that way.
But Posterous is rather late to the blog game and, with its limited theme options I can’t see choosing it over WordPress, or even Blogger, if you want to publish a good-looking blog with some spiffy functionality without having to code. A community of designers will undoubtedly spring up around Posterous, which will make it a more attractive option.
In the meantime, try it anyway. It’s exceptionally usable and useful, with close to zero learning curve.

Posted on March 13, 2010
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