Do you think there’s room on the Internet for startups that aren’t the product of a programmer’s brain? I do. But some things need to change. Way back in 2008, Bernard Lunn of ReadWriteWeb wrote about his vision for the near future of the Web in a brilliant three-part series in which he said:
The Main Street Web is about people who don’t care about technology or media, they just use it. Above all it is about really simple business models that work in the physical world as well as online world. The Main Street Web will empower small business and level the playing field with big business.
He talked mostly about how usage would become more mainstream, but in my article, You Can’t Launch the Next Generation of Internet Startups Without Women, I suggest that startup founders with viable ideas are likely to start coming from the mainstream too, and that they might be better able to meet the needs and address the interests of an ageing and increasingly diverse population of Internet users.
It’s time for the puppet masters to start looking at paper projects again, like they did in the old days. The way publishing houses look at manuscripts.
Filed under: web life, web trends , startuppity
