Magical mystery tour of France

It started with Springwise, which I subscribe to to see what’s hot out of the entrepreneurial oven. It’s always a refreshing read because it’s not only – or even mostly – about Internet startups and the latest Twitter app. You’d be amazed at how many great ideas and insights you can get reading about non-Web innovation…

Springwise occasionally covers Web startups that are truly special, and YourTour.com is one of them.

As the founder of Francophilia, I was thrilled to discover this dream travel site for anyone who loves to travel in France or dreams of doing so. You enter some basic info about where in France you’d like to go and with a couple of clicks, YourTour builds you a road trip complete with sites of interest, places to stay, and more. And you can customize your trip once it’s been created. I gushed about it on frogblog and Francophilia, tweeted it to Francophilia’s followers, and sent YourTour a message asking if they would like to advertise on Francophilia.

The other day, I had lunch and brainstormed with the founder and director of marketing , who were in Paris on official YourTour business (it’s a Belgian startup). I could tell it was the beginning of a beautiful friendship.

YourTour is in beta and looking for beta testers. If you need a little mental health break, go to the site and let YourTour build you a magical mystery road trip in France. When you’re done, provide your feedback through their short questionnaire.